Since its birth in 1908, Rolex has gone through more than 100 years of history. Over the centuries, Rolex has persisted in its unremitting pursuit of precision timekeeping, and through continuous exploration and innovation, has interpreted the legend condensed between minutes.
Rolex’s legendary history
Hans-Wilsdorf was born in 1881. As early as the early 20th century, he entered the Swiss watch manufacturing industry. It was an era when pocket watches were prevalent, and Hans-Wilsdorf had already begun brewing his watch dream. At that time, the timekeeping of the watch was not very accurate, and it was only regarded as a jewelry favored by women, with very little production. But curiosity and creative nature have made Hans-Wilsdorf see the huge potential of the watch market. He firmly believed that watches were equally beautiful, precise and durable, and since then he has been dedicated to fulfilling his dreams.
To impress discreet customers, Wilsdorf puts the quality of the movement first. He has always insisted that the watch movement be sent to the official quality control agency for testing, and constantly improve the reliability of the watch movement. His relentless pursuit of precision timing soon made him realize the joy of success. In 1910, the Official Watch Rating Centre in Biel awarded a Swiss Rolex official certification to a Rolex, the first Swiss official to grant such a certification. Four years later, in 1914, Rolex was awarded a Class A certificate by the Kew Observatory, which was only used to evaluate marine timepieces. At this point, the watch has become synonymous with precision.
Rolex designs many world-renowned watches for some of the world’s most influential celebrities. In 1926, the first waterproof and dust-proof watch was born, which is another important milestone in the development history of Rolex. This Oyster watch has a completely sealed case, which acts like a miniature safe and provides the best protection for the movement. The following year, a young British female swimmer, Mercedes Gleitze, wore an oyster watch across the English Channel, and when she reached the end, the watch was safe. With this move, Wilsdorf fully verified the outstanding quality of Rolex watches. After this historic event, Wilsdorf published an advertisement on the front page of the Daily Mail, announcing the successful launch of the waterproof watch, and the oyster watch entered the stage of history. , And gradually swept the world. At the same time, this historic event also opened a prelude to Rolex’s invitation to legendary athletes to endorse the brand. Their adventurous spirit and extraordinary courage are the best interpretation of Rolex’s quality.
These outstanding watches also inspire a long-term passion for exploration and sense of achievement. In 1953, an expedition consisting of Sir John Hunt, Sir Edmund Sheila, and guide Tenzin Norgay wore an Oyster Perpetual watch and first climbed Everest. In 1960, Jacques Picard’s deep-sea submersible Trieste dived into the deep sea of 10,916 meters in the Demariana Trench in the Pacific Ocean. A prototype version of the Oyster watch Deep Sea Special was fixed outside the submersible and dived into the deep sea, withstanding pressures exceeding 1 metric ton per square centimeter.
Rolex Achievement Hall
Rolex’s legend can only be fulfilled by adding the Rolex Achievement Hall. The Rolex Achievement Hall is a series of non-commercial activities created by the Rolex brand, involving charity and education. In 1976, to coincide with the 50th anniversary of the birth of the Oyster watch, in order to commemorate the brand’s prosperous period, the company established Rolex’s talented generals, which was designed to encourage scientific and medical, innovative technology, exploration and development, environmental protection or cultural heritage. Visionary and innovative people, support their unremitting efforts to improve the living environment.
Founded in 2002, Rolex’s Creativity Recommendation Self-Help Program seeks young artists who show extraordinary talent in the fields of dance, literature, music, drama and visual arts, so that they form a one-to-one one-to-one relationship with the masters in their category. Creative cooperation and mentoring relationship.
The Oyster Perpetual Yacht-Master II watch designed for marine sports is the first high-end mechanical watch with a preset countdown and mechanical memory. With this unprecedented superb technology, the Yacht-Master II can set a countdown from 0 to 10 minutes according to the sequence of sailing time.
Persevering in the spirit of exploration and continuous improvement, this is where the Rolex philosophy lies.