Quartz Crisis’ Opens A New Opportunity For Fashion Brands To Enter The Watch Industry

In addition to the phrase ‘more professional than fashion brands, more fashionable than professional watches’, what else can better describe the professional watches launched by fashion brands? If it were not for the quartz crisis of the 1970s and 1980s, fashion brands might not have entered the watch industry so early. Hermes enamel watch
     The quartz movement, which is cheap, accurate, and easy to maintain, has impacted the traditional watchmaking industry and lowered the threshold for the watch industry. However, without a self-moving movement, the watch will appear shallow. Apart from talking about design, there is not much to talk about, and of course it cannot enter the mainstream watch market.
     The top fashion brands that have tasted the sweetness of the watch industry obviously also want to have a certain right to speak in the watch industry. They either cooperate with the top brands to launch professional watches, or start their development by acquiring a small watch factory in Switzerland to establish their own watchmaking base. Independent movement, step by step into the professional watchmaking industry.
Hermes enamel watch
     ‘Luxury brands have strong capital. They integrate the resources of the Swiss watch industry well and can be quickly integrated into the field of high-end watches. These brands cooperated with Swiss watch factories in the early days, but the resources were scattered and the industry was not System, there is no complete series. Later, they began to acquire peripheral resources, such as watch band factories, watch case factories, etc., to improve their own watchmaking by controlling shares. ‘Senior watchmaker Chang Wei summarized top fashion like this The road to brand watches.
     For example, Hermes established the first exclusive watch production workshop in Bill, Switzerland in 1978, expanded the watch department in 1998, and invested a lot of resources in the new factory of Hermes watches. After launching a Dressage watch with Hermes H1928 movement in cooperation with the Vaucher movement factory in 2003, Hermes bought a 25% stake in this movement factory in 2006, and then acquired a well-known Swiss watch with a history of more than 125 years. A 32.5% stake in JosephErard, a shell-making company. Through investment and cooperation, Hermes has introduced its own unique models to the market. These watches are equipped with Hermes mechanical movements.
Fast professional shortcuts
But more top fashion brands take a ‘cooperation’ shortcut.
Chanel J 12 Quartz Ladies Watch
     The most representative of them is Chanel. Chanel, which entered the watch industry only in 1987, began to design designs, mainly quartz movements, and was commissioned to manufacture in Switzerland. Soon, in 1993, Chanel began to acquire watch factories, and developed products with its own movement and brand identity. The introduction of the J12 watch in 2000 earned Chanel a good name, and also gave Chanel a label of ‘technical school’ to distinguish it from other fashionable watch brands. In 2008, Chanel cooperated with the famous old Swiss watch Audemars Piguet factory, launched the Calibre 3125 equipped with Audemars Piguet automatic movement in the J12 series, and was regarded as a classic by many collectors. It also explored a ‘quick specialization’ ‘path of.
Dior Grand Bal Haute Couture
     Since Dior officially launched the watch series in 1975, while emphasizing the integration of the brand’s haute couture elements into the watch design, it has also continued to make articles on the breakthrough of the movement. Until 2005, when ‘borrowing force’ Zenith, Dior launched the Chiffre Rouge Irreductible chronograph with Zenith ElPrimero high-frequency chronograph movement, Dior also announced that it has entered the ranks of advanced complications watch.
     The road of “cooperation” and rapid professionalization with professional brands has been praised by many brands today. Zegna tasted the sweetness of cooperation with Girard Perregaux in the special series of centennial celebrations, and also tried to set foot on the road of professional watches.
     At the Baselworld Watch Fair, many top fashion brands are also showing their strengths: Louis Vuitton’s TamborSpin Time Scroll Watch, Dior VIII Watch, Chanel Première Floating Tourbillon Watch, all without exception Demonstrating the brand’s achievements in sophisticated watches …
     ‘Now, the line between some fashion watch brands and traditional watches has been blurred. They all have their own watchmaking factories, and they are no longer the traditional fashion watch brands.’ Pan Jian, editor-in-chief of Fashion Time Say.
     This shift in the professionalization of fashion brand watches is good news for consumers, especially female consumers. Jessica, a senior affairs manager in a Hong Kong-owned shopping mall, just bought a Chanel J12. ‘The reason why I chose this watch is that it is thicker and more connotative than ordinary fashion watches,’ Jessica said. ‘And J12 often appears in The back cover of a fashion magazine, I think it has the same characteristics as the 2.55 bag, and it can be seen at a glance. There are also many magazines that use it to match clothing, and can draw on different effects! ‘
     In the opinion of brand expert Gu Huanyu, although fashion luxury brands are lacking in the traditional watch culture, this has not affected the ‘non-professional’ watch consumers. Today, every year There are hundreds of new models. In addition to the particularly outstanding technology with epoch-making significance, consumers wearing watches will pay more attention to the first impression. Fashion brand design models pay attention to the concept of design and production details, and can provide Customization and other services are undoubtedly also an advantage in the fierce competition in the watch industry.
     ‘These fashion brands’ entry into the field of professional watchmaking has undoubtedly broadened people’s understanding of clocks. These brands are not only inferior to professional watchmaking brands in the development and production of professional movements, but also more innovative in the design of dials and cases. ‘Because these fashion brands are famous for their own design, it is a matter of familiarity for them to apply the design elements of their fashions to the design of watches.’ Chang Wei said.

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Radar Isa Series The First High-tech Ceramic Touch Watch

Minimal but not simplify

 RADO Swiss radar once again turned everyone’s dream into reality. A tactile controlled full-body high-tech ceramic watch for women. The latest technology combined with the most moving sensory factors has created this unique and outstanding product.

 Watch technology developed for women can be described as very rare, and RADO with its eSenza Ceramic Touch watch once again shows its unique vision, but also ahead of competitors’ unique vision.

 Set the time by tapping and swiping with your finger on the edge of the case – the hour hand on the left and the minute hand on the right – with one touch, you can adjust the time to fly forward or backward.

 Easy to operate and exquisite in appearance, the eSenza Ceramic Touch watch is an excellent watch for women. While showing noble temperament, women’s nail art is always kept in perfect condition.

 Developed by the Rado design team of Rado, combining touch technology from within the Swatch Group and our expertise in high-tech materials-This series is entirely made of high-tech ceramics-Warm to the touch-The case has a smooth curved oval-in one go.

 This watch not only maintains its sparkling luster over the years, but also has a battery life of up to four years, much longer than the standard quartz watch.

Sensory Touch Settings

 The single-structure case, which is made under high pressure using a sophisticated and sophisticated injection molding process, guarantees the success of high-tech ceramic touch technology.

 The watch case made of metal acts as a barrier between the outside and the internal circuitry. Due to the insulating nature of high-tech ceramics, this watch gives the wearer the ability to control the watch’s core circuits. The electrodes can “perceive” the fingertips on the case through the ceramic medium.

 Because this watch features a tactile design, it needs to be worn on the wrist during setup. The close contact between the skin and the stainless steel back cover ensures that the Swiss Rado eSenza Ceramic Touch can become a body Extension.

 Six new models in this collection-three black and three white-represent the first round of a forthcoming series.

 More than fifty years ago, Swiss radar revolutionized the watch industry with its use of materials beyond traditional. As successful as it was many years ago, Swiss radar took the same risky move in 2013 and became the world’s first.

RADO Swiss radar: from big to simple.

 RADO eSenza Ceramic Touch Black Watch
 Ref: 277.0093.3.071/277.0093.171/277.0093.3.015

Movement 11 ETA F10.101, quartz, 5 gems, 2 hands, crownless touch, no date display
Case Black polished high-tech ceramic
   Black PVD-coated steel case back
   Torus sapphire crystal
   Water resistant to 3 bar (30 meters)
Dial 071 black, jubilé, 4 diamonds, 120/125, top Wesselton diamonds, fully cut, 0.028 carats
   Silver radar logo printed
Dial 015 black, 12 rhodium-plated indexes
   Silver radar logo printed
Hands rhodium-plated
Strap 071/015 Three rows of black polished high-tech ceramics Titanium tri-fold safety buckle
Strap 171 Black satin strap Stainless steel buckle
Dimensions 33.0 x 42.0 x 8.4 (width x length x thickness in millimeters)

    RADO eSenza Ceramic Touch White Watch
 Ref: 277.0092.3.071/277.0092.3.171/277.0092.3.001

Movement 11 ETA F10.101, quartz, 5 gems, 2 hands, crownless touch, no date display
Case White polished high-tech ceramic
   Stainless steel case back with ring sapphire crystal
   Water resistant to 3 bar (30 meters)
Dial 071/171 white, jubilé, 4 diamonds, 120/125, top Wesselton diamond, fully cut, 0.028 carat silver radar logo
Dial 001 silver, 12 rhodium-plated indexes
   Silver radar logo printed
Hands rhodium-plated
Strap 071/015 three rows of white polished high-tech ceramic titanium tri-fold safety buckle
Strap 171 White satin strap Stainless steel buckle
Dimensions 33.0 x 42.0 x 8.4 (width x length x thickness in millimeters)

Superb technology behind trigger timepieces

 RADO launches the new eSenza Ceramic Touch watch, realizing a new breakthrough in watchmaking technology. Swiss Radar’s technical and material experts collaborate with watchmaking experts to ensure that touch technology is as flawless as watch design.

 Since high-tech ceramics are natural insulating materials, RADO has more than 25 years of expertise in the field of high-tech ceramics as a direct advantage. The non-conductive nature of high-tech ceramics makes it an ideal material for making tactile devices.

 The quartz movement consists of a number of key components, including two chips that control the watch software. The movement is tightly embedded in the high-tech ceramic case. Between the movement and the integrated high-tech ceramic case are four electrodes, which are installed at 2 o’clock, 4 o’clock, 8 o’clock, and 10 o’clock. position.

 When the fingertip acts on the electrode through the high-tech ceramic case, it will act as a stray capacitor and adjust the frequency of the oscillating circuit.

 When the movement detects that the fingertips touch the case in a certain order, it will instruct the chip to let the motor drive the hands, so the setting and resetting time can be completed with a simple touch.

The stainless steel back of the watch is also an indispensable important component, because it is the ‘contact point’ between the watch and the wrist, and it is the reference medium for the circuit to be energized. Because it does not have a crown, it should be worn on the wrist when setting and resetting the time of the RADO eSenza Ceramic Touch watch.

 RADO eSenza Ceramic Touch Time Setting Guide

1. Wear your watch on your wrist.
2. To activate the tactile function, set the watch to the setting mode. After touching the 8 o’clock position of the case for about 5 seconds, quickly slide your finger over the right side of the case. The watch will now emit a short beep.
3. When setting the hour hand, slide your finger clockwise along the left side of the case to adjust it for one hour, and slide it counterclockwise to adjust it for one hour.
4. When setting the minute hand, slide your finger clockwise along the right side of the case to adjust it for one minute forward, and slide it counterclockwise to adjust it for one minute backward.
5. To make the minute hand move forward faster, press and hold the case’s 4 o’clock position, and to make the minute move backward faster, press and hold the case’s 2 o’clock position.
6. To exit the setting mode, touch the watch at 8 o’clock for at least two seconds. The watch now emits two beeps. The setting mode is now disabled.

Watch home 2013 Basel international watch exhibition special website:

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Blancpain Oceans Deep Submersible Bathyscaphe Chronograph Limited Edition Watch

Blancpain, a famous Swiss watch brand more than 60 years ago, was inextricably bound up with diving activities, and the pioneer of the modern version of the diving watch was born.

   In order to further appeal to people’s attention to marine preservation and protection, Blancpain released the first limited edition
‘Bathyscaphe chronograph’, equipped with Blancpain F385 self-winding flyback chronograph mechanical movement, equipped with a special gray ceramic bezel, bezel with liquid gold scale,
Limited production of 250 pieces. The donations from the sales of watches will be put into Blancpain’s continuous support for marine environmental protection. Every purchaser of a limited edition watch will also be automatically included in Blancpain’s heart of the ocean circle to enjoy the brand’s special privileges.

   Blancpain ‘Heart-Ocean Deep Submersible Bathyscaphe Chronograph’, 43mm case diameter, equipped with Blancpain F385 automatic flyback chronograph mechanical movement, 37 stones, power reserve 50
hour. Limited edition of 250.

   The disk swam in a sea of ​​blue. Watch 釆 uses F385 movement, built-in column wheel timing device, balance frequency vibration up to
The 36,000 flyback interval is only one tenth of a second. Blancpain’s continuous improvement of vertical clutches ensures perfect start and smooth running of the chronograph function without jumping hands or chronograph seconds
Needle speed is uneven. In addition, this model is equipped with a sealed timing button to ensure normal underwater operation.

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360,000, Audemars Piguet Made The Most Expensive ‘mirror’

The first watch of the Royal Oak series Ref.5402 @ACM Royal Oak, this watch designed by Gerald Genta in 1971 and launched in 1972 not only changed the Audemars Piguet brand It has also affected the entire Swiss watch industry. Today, the production of Royal Oak series accounts for about 70% of the Audemars Piguet brand, which is very amazing. After Audemars Piguet officially launched the Royal Oak model in 1972, Gerald Genta and his design concepts also swept the Swiss watch industry. Including Patek Philippe Nautilus, Vacheron Constantin (222), Hublot Big Bang, all were born under his inspiration, and IWC engineers and Rolex Day-Just have been influenced by the design and changed the original round case. The corners are distinct. It is no exaggeration to say that Audemars Piguet Royal Oak has created a new era. The history of modern clocks and even takes the advent of the Royal Oak series as a dividing point, divided into different styles of the Royal Oak before and after. Audemars Piguet Gold Women’s Watch @ Hodinkee2016 To celebrate the 40th anniversary of the launch of women’s Royal Oak, Audemars Piguet and Italian jewelry designer Carolina Bucci launched a women’s watch. The surface treatment method has changed the Royal Oak’s past brushing or frosting, and it has become a slightly uneven pattern, which is called ‘Frosted Gold’. This is a traditional decorative craftsmanship originating from Florence. Originally, hard diamonds were used to knock dents on metal surfaces. In order to adapt to the production of watches, Audemars Piguet’s engineers have redesigned a pneumatic tool that can strike at a frequency of 120,000 times per minute. The intensity and depth of machine control will be more standard than a human hand. For watches with a large flat surface, such as Audemars Piguet Royal Oak, the finished product will be better. Audemars Piguet Gold Mirror Panel @Hodinkee Now, Audemars Piguet and Carolina Bucci have jointly released a new 37mm women’s watch, using a fully mirrored dial based on the original frosted gold case. Depending on the wearer’s clothing, upholstery, lighting, time of day and weather. Compared with common dials, the processing and assembly requirements of this mirror dial are extremely high, and any small flaws and dust will affect the texture. In the end, this watch will be limited to 300 pieces, priced at $ 53,600, or about 366,000 yuan. 360,000, Audemars Piguet made the most expensive ‘mirror’. In the future, girls can go out without a makeup mirror

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Chopard Raises $ 5.8 Million In Charity With The 23rd Elton John Aids Foundation

On February 22 (Sunday), the 23rd ‘Elton John’ was founded by Sir Elton John and David Furnish The AIDS Foundation ‘was held in West Hollywood Park, Los Angeles, with the full support of Chopard, a fine jewelry watch brand.

   The dinner was carefully prepared by chef Gordon Ramsay and subsequently performed by Nile Rodgers & CHIC.

   Celebrities gathered, Sir Elton John and David Furnish, Heidi Klum, Alec Baldwin, Kelly • Global superstars such as Kelly Osbourne, Petra Nemcova, Alessandra Ambrosio, and Camilla Belle shined on the scene.

 In this activity, Chopard and the Elton John AIDS Foundation raised a total of US $ 5.8 million for AIDS prevention and resistance.

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Iwc Sails Into Taipei Sogo Fuxing Pavilion

IWC, a professional mechanical watch brand with a history of 140 years, opened the first new brand concept store in Taiwan today (20). The brand held a yacht party to celebrate the opening day. Fashionable men Ding Chuncheng and Lan Juntian and supermodels Reza and Lin Ruoya were invited as watch show guests to showcase the latest Portuguese watches.
    Fashion F4 American male duo Ding Chuncheng and Lan Juntian acted as guests of the IWC show. The two were good brothers and had good feelings when they walked the show. They were not inferior to professional male models. The tall two stood at 190. Next to Etienne de Gramont, IWC’s Asia Pacific managing director, is no less impressive.
    As the brand’s number one fan, in order to show the brand’s theme, the spiritual heritage of the great navigator, the spirit of adventure, Lan Juntian revealed his past adventures in sailing. When the host asked Ding Chuncheng, let Ding Chuncheng always take the line of temperament. He refused to accept Gaby and invited him to sail the next day. The host, Alex, took the opportunity to put forward a suggestion: ‘Just go together to sail the Aegean Sea.’
Same fashion, different tastes
    Recently, Lan Juntian, who has been working hard and showing fitness, showed proud fitness results at the event. Following the appearance of casual elites, he stood on the deck stage and radiated a dazzling sunny man. He loves sports and believes that practicality is fashion. IWC watches The brand spirit that values ​​the quality of watchmaking is in harmony with him, and logically becomes the number one watch fan.
    As a guest of the show, Gaby Lan Juntian wore IWC’s latest ‘Portuguese Nautical Elite Chrono Watch’, which is both stylish and casual, blending the unique temperament of men and big boys; and wearing a sweet model Ruisa, the two matched The catwalk is full of casual fashion.
    The shortlisted model of the Golden Bell Lin Ruoya appeared at the boutique press conference for the first time, and she looked energetic. The two wore white and elegant dresses, and the picture looked harmonious and romantic. Ding Chuncheng, who has a unique British temperament like Hugh Glenn, dresses up with European-style elites, shows an orthodox European style fashion, is born with an aristocratic temperament, and is completely different from Lan Juntian’s healthy and sunny image. . Ding Chuncheng particularly loves classic timeless watches, and hesitated to see IWC’s latest edition of the “Portugal Tourbillon Retrograde Watch” this year. It’s also fashionable. Lan Juntian and Ding Chuncheng each said that when they were the day shop managers, they also picked their favorite theme area ‘stand cabinet’. Gaby chose sports adventures, Xiao Ding chose the collection classics, one like the sun , One like the moon.
IWC Portuguese Automatic Watch ‘Republic of China 100th Anniversary Limited Edition’ Xiao Ding wears No.1
    Only after the National Day of the Republic of China in 1999, will soon be commemorating the 100th National Day of the Republic of China. IWC Schaffhausen has specially created the ‘Special Edition of the 100th Anniversary of the Republic of China’ in order to commemorate the 100th anniversary of the Republic of China. The global limited edition is one hundred. Taipei The SOGO Fuxing Pavilion was the first to be sold exclusively worldwide. As soon as the news came out, many domestic watch collectors were gearing up for the first place. Ding Chuncheng was the guest of the show, wearing the ‘Republic of China 100th Anniversary Limited Edition’ for the first time to meet you. The elegant surface design, with the Taiwan pattern on the case back, ‘FOR TAIWAN’ and ‘ONE OUT’ on the outer ring The word ‘OF 100’ is very meaningful, so that Xiao Ding, who is full of consumer power, frequently asks the brand for the price of the watch, and he seems to want to take it home directly.

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