Behind The Minutes Chanel Launches New J12 Watch

Since its inception in 2000, the CHANEL J12 series has brought black and white minimalism to the watch circle. At first, it was a sports watch specially designed for women by Chanel. Today, both men and women are proud to own a J12. After 20 years, how did J12 stand on the classics after different interpretations? At this year’s Basel International Watch & Jewellery Show, we saw a more different J12. After Arnaud Chastaingt, Chanel Watch Creative Studio Director reinterpreted the J12 watch, what changes has it made before? Why not go to the scene with the Watch House and experience the charm behind the Chanel J12 minutes.

The new Chanel J12 watch

Bezel digital details
 The new J12 still uses a diameter of 38 mm in the case diameter, but has made some adjustments in details. First of all, from the design details, the bezel design has been subtlely changed, and the grooves on the edges have been increased from 30 to 40, which makes the dial look broad. In addition, the numbers on the bezel and the font of the time scale are also redesigned.

Case details: grooves on the edges

 The thickness of the case is slightly increased, but there is no need to worry about whether increasing the thickness will reduce the wearer’s comfort. The precision ceramic material used in the J12 series is not only stronger in hardness than ordinary watchmaking materials, but also more skin-friendly compared to watchmaking materials such as stainless steel.

Crown details

 The new J12 series also has some adjustments on the diameter of the crown. The diameter of the crown has been reduced by one third, which is more in line with ergonomics. The crown is inlaid with raised round precision ceramics, which makes the wearer feel better when adjusting the time.

The brand new J12 features a transparent design with unobstructed movement details

 In addition to these subtle changes in appearance, the biggest change of Chanel’s new J12 series is actually ‘behind’ it. For a long time, the J12 series has been emphasized by its outside design and ceramic case. On the new J12 series, one of the highlights is that the brand has transformed the original dense bottom design into a back-through design.

Movement details

 The integrated precision ceramic case back allows us to see the watch’s new movement-12.1 caliber automatic mechanical movement through the sapphire glass at the bottom.

Chanel 12.1 caliber automatic mechanical movement

 This movement was specially crafted by Swiss watchmaker Kenissi, which increased the power reserve time of the new J12 movement from 42 hours to an extremely long 70 hours. In addition, the waterproof function has also been improved from 50 meters to the current 200 meters. Achieving back-to-back not only greatly improves the aesthetics of the J12 series, but also allows us to see the details of the movement through the case back. It’s good news for brands and users.

The new Chanel J12 watch

 In addition, in order to echo the signatures of Chanel’s fine watchmaking classics, the brand also worked hard on the details of the movement. Chanel Creative Studio redesigned the swing hammer with tungsten metal, which can maintain the effective winding power while achieving the back-through design. caliber
 12.1 has also passed the certification of the Swiss official observatory, and you don’t need to worry too much about the movement error of the movement.


 Among the new J12 series watches released this time, a limited edition of 55 J12 ÉDITION NOIRE watches has attracted everyone’s attention. Black precision ceramic and stainless steel echo the black lacquered dial. Chanel’s strong point is playing with extreme black and white. This watch is also equipped with a new caliber 12.1 movement, but we can see through the sapphire crystal on the back of the watch, the bridge and the main board are black plated (NAC). Let this watch present a mysterious dark style from outside to inside, from front to back.

The movement’s swing hammer is also set with diamonds

 There are also two other new J12 series watches of the same unified style. The unique model is made of white 18K gold material for the case, dial, bezel and crown. The case, dial and bezel are set with baguette-cut diamonds. The place for ‘heartbroken’ is the caliber it carries
 On the 12.1 movement, 52 long step-cut diamonds are also set on the swing hammer.
 After continuous interpretation, the J12 family already has many members, but what remains unchanged is its timeless and inherited spirit. And, as always, the ultimate love and classic interpretation of color. Behind the minute is a classic of excellence and a constant breakthrough.
 The above is the latest cutting-edge information of the 2019 Basel International Watch and Jewellery Show brought by the Watch House. Next, we will provide more and more exciting exhibition reports, so please pay attention.

 For more details, please click on the live feature of the Basel Watch Fair: