Thursday, May 7, Barcelona. Tonight, Swiss watch brand TAG Heuer breathes new life into one of the most immortal legends in motorsports — the great Elton Senna made a stunning holographic appearance at a starry launch in the heart of Barcelona .
This event is to commemorate the 30th anniversary of the cooperation between this Swiss brand and McLaren. The event took place in Teatre Principal, Barcelona’s oldest theater. McLaren-Honda team drivers, two-time world champion Fernando Alonso, and Elton’s niece Bianca Senna attended the event.
Amazing moment! The Senna image is magical and lifelike. Elton’s holographic image reproduces the image of the Brazilian driver in a classic racing suit with a helmet in his arms. ‘Elton’ first took a look at his watch, and then told the audience through pre-recorded audio: ‘I just love racing. I just love to beat others. Many times, I even love to beat myself.’ ‘When you When you are under tremendous pressure, you have to be both courageous and strategic, so that you can get the best results. And most importantly, you need to know very clearly when to be brave and when to adopt strategies. ‘ ‘To win, you need both qualities.’
Spanish champion Fernando Alonso stepped onto the stage and came to Elton’s side. He watched the legendary Brazilian driver and described his growth experience. Fernando also expressed that he drove Senna’s most iconic and successful car at the Circuit de Barcelona-Catalunya earlier this year — McLaren-Honda MP4 / 4 in 1988 rounded his childhood dreams Feeling.
Fernando said: ‘I grew up watching the Elton race. He is my idol. I still clearly remember the scene of the iconic McLaren red and white car dominating the field in the 1980s and 1990s. This is One of my earliest memories of a Formula 1 car inspired my dream of becoming a racer. It was so moving to be able to drive an Elton; and the chassis of this car was his first world victory Used during the championship, this is the most classic and successful car in F1 history-it’s incredible. Thank you TAG Heuer for making this unforgettable experience of my life. ‘
Fernando’s situation while driving the MP4 / 4 was made into a promotional video that was shown to the audience at the event. The short film includes scenes of his game against teammate Jenson Button. Jenson drove the McLaren MP4-30 this year, and it was this car that brought McLaren, Honda and TAG Heuer together for the first time in 25 years.