Since its birth in 1908, Rolex has gone through more than 100 years of history. Over the centuries, Rolex has persisted in its unremitting pursuit of precision timekeeping, and through continuous exploration and innovation, has interpreted the legend condensed between minutes.
Rolex’s legendary history
Hans-Wilsdorf was born in 1881. As early as the early 20th century, he entered the Swiss watch manufacturing industry. It was an era when pocket watches were prevalent, and Hans-Wilsdorf had already begun brewing his watch dream. At that time, the timekeeping of the watch was not very accurate, and it was only regarded as a jewelry favored by women, with very little production. But curiosity and creative nature have made Hans-Wilsdorf see the huge potential of the watch market. He firmly believed that watches were equally beautiful, precise and durable, and since then he has been dedicated to fulfilling his dreams.
To impress discreet customers, Wilsdorf puts the quality of the movement first. He has always insisted that the watch movement be sent to the official quality control agency for testing, and constantly improve the reliability of the watch movement. His relentless pursuit of precision timing soon made him realize the joy of success. In 1910, the Official Watch Rating Centre in Biel awarded a Swiss Rolex official certification to a Rolex, the first Swiss official to grant such a certification. Four years later, in 1914, Rolex was awarded a Class A certificate by the Kew Observatory, which was only used to evaluate marine timepieces. At this point, the watch has become synonymous with precision.
Rolex designs many world-renowned watches for some of the world’s most influential celebrities. In 1926, the first waterproof and dust-proof watch was born, which is another important milestone in the development history of Rolex. This Oyster watch has a completely sealed case, which acts like a miniature safe and provides the best protection for the movement. The following year, a young British female swimmer, Mercedes Gleitze, wore an oyster watch across the English Channel, and when she reached the end, the watch was safe. With this move, Wilsdorf fully verified the outstanding quality of Rolex watches. After this historic event, Wilsdorf published an advertisement on the front page of the Daily Mail, announcing the successful launch of the waterproof watch, and the oyster watch entered the stage of history. , And gradually swept the world. At the same time, this historic event also opened a prelude to Rolex’s invitation to legendary athletes to endorse the brand. Their adventurous spirit and extraordinary courage are the best interpretation of Rolex’s quality.
These outstanding watches also inspire a long-term passion for exploration and sense of achievement. In 1953, an expedition consisting of Sir John Hunt, Sir Edmund Sheila, and guide Tenzin Norgay wore an Oyster Perpetual watch and first climbed Everest. In 1960, Jacques Picard’s deep-sea submersible Trieste dived into the deep sea of 10,916 meters in the Demariana Trench in the Pacific Ocean. A prototype version of the Oyster watch Deep Sea Special was fixed outside the submersible and dived into the deep sea, withstanding pressures exceeding 1 metric ton per square centimeter.
Rolex Achievement Hall
Rolex’s legend can only be fulfilled by adding the Rolex Achievement Hall. The Rolex Achievement Hall is a series of non-commercial activities created by the Rolex brand, involving charity and education. In 1976, to coincide with the 50th anniversary of the birth of the Oyster watch, in order to commemorate the brand’s prosperous period, the company established Rolex’s talented generals, which was designed to encourage scientific and medical, innovative technology, exploration and development, environmental protection or cultural heritage. Visionary and innovative people, support their unremitting efforts to improve the living environment.
Founded in 2002, Rolex’s Creativity Recommendation Self-Help Program seeks young artists who show extraordinary talent in the fields of dance, literature, music, drama and visual arts, so that they form a one-to-one one-to-one relationship with the masters in their category. Creative cooperation and mentoring relationship.
The Oyster Perpetual Yacht-Master II watch designed for marine sports is the first high-end mechanical watch with a preset countdown and mechanical memory. With this unprecedented superb technology, the Yacht-Master II can set a countdown from 0 to 10 minutes according to the sequence of sailing time.
Persevering in the spirit of exploration and continuous improvement, this is where the Rolex philosophy lies.
BUGATTI VITESSE: BUGATTI
In the spring of 2012, the Bugatti Molsheim plant launched its latest sports car during the Geneva International Auto Show.
At the auto show, Bugatti Veyron Grand Sport Vitesse, the new Bugatti Roadster, unveiled its mysterious veil and showed its futuristic lines to the outside world. Meanwhile, Michelle Parmigiani and her team are working hard to add new members to the Bugatti family. Now the new Bugatti VITESSE watch is born, it will have the same name as the Bugatti VITESSE sports car and inherit the unique characteristics of the Bugatti sports car.
BUGATTI VITESSE continues the outstanding design concept of the previous generation BUGATTI SUPER SPORT watch, the dial setting wheel and the movement’s main axis are at an angle of 90 °. The design, which debuted in 2010, includes a double pinion system with a bevel gear transmission, and a complex mechanism that displays time vertically.
The new watch maintains the extraordinary technical craftsmanship of the previous generation movement, but uses a new lug shape, making great efforts in materials, colors and design, and strives to further enhance the similarity with sports cars.
BUGATTI VITESSE is the fastest sports car in the world. It uses an unusual spray paint process and presents a modern alloy color combining bright and matte colors, which makes the entire sports car show a rigorous and luxurious style. Therefore, in order to reproduce this tough guy style in the watch, the designer chose titanium. The case of BUGATTI VITESSE is perfectly polished and frosted, just like the ultimate design from the future. At the same time, compared with the first generation of BUGATTI SUPER SPORT, the new watch is ‘more masculine’.
Another innovation in the selection of the new watch is that the dial is made of Texalium®, a glass fiber covered with a thin aluminum layer, which has a more reflective effect than the carbon fiber used in BUGATTI SUPER SPORT.
In order to reflect the concept of ‘speed is better than everything’, BUGATTI VITESSE has redesigned the dial, and strives to convey this concept perfectly. The hour-marker scale is designed into a spindle shape, creating the feel of a sports car accelerating the instrument panel and revitalizing the entire oval dial.
The aesthetics of the new watch has been further improved, and the watch’s contours are perfected. The crown is inlaid with agate or lapis lazuli, which makes the entire timepiece shine. Blue and orange with different dial colors, each engraved with Parmigiani’s acronym ‘PF’.
BUGATTI VITESSE represents a new height in the BUGATTI SUPER SPORT collection, full of endless creativity and legend. The classic elements of the collection are preserved in the new watch, including its distinctive appearance and revolutionary mechanical mechanism. The innovation of the watch lies in the use of new materials and colors, which also brings a new look and different feel to the collection.
BUGATTI VITESSE highlights
The PF 372 manual winding movement (10-day power reserve) has a double-sided design to highlight the contours of the new watch. The complete PF 372 movement is designed and manufactured by Parmigiani. Assembled with 6 pieces of sapphire crystal, 333 movement parts are at a glance. The highly streamlined contour is reminiscent of the shape of Parmigiani’s iconic case. The oval dial has a hollow design and is mounted on a vertical axis. The dial is made of Texalium® and is the same color as the Bugatti Veyron Grand Sport Vitesse. The dial scale is spindle-shaped, creating a feeling of accelerating the instrument panel. The bridge is black gold polished and frosted, and the Geneva ornamentation. The gear train bridge is designed with a three-dimensional inward angle, which shows Parmigiani’s superb craftsmanship. The dynamometer crown is slightly higher than the profile and blends perfectly with the case, making it easy to wind and set the time with a single press.
In 2004, Parmigiani revolutionized the fine watchmaking industry by mounting the entire movement of the BUGATTI TYPE 370 watch on a horizontal axis, which looked like a car’s engine block. The movement’s five splints are connected by a cylindrical component, while the gear train is cut into the shape of a wheel.
In 2010, Parmigiani assembled all the mechanical parts of the new movement Bugatti PF 372 on a vertical axis, while using the 90 ° time display function, which was well received by car drivers.
Parmigiani successfully developed the world’s first 90 ° time setting system by integrating the double pinion system of the bevel gear transmission, and the BUGATTI SUPER SPORT watch was born.
In 2012, Parmigiani re-adopted the legendary movement and design of BUGATTI SUPER SPORT, but changed its shape, color and materials, and launched a tougher watch-BUGATTI VITESSE.
Parmigiani Bugatti Vitesse Technical Information
「Style」 BUGATTI VITESSE
‘Movement’ PF 372 manual winding movement / 10-day power reserve, double-sided movement: 15.96 mm high, 25 mm wide, 37.01 mm long / Vibration frequency: 3 Hz (21,600 times / hour) / 40 stones / two Barrels / 333 parts / Geneva ripple, round grain, matte and hand-chamfered main splint
“ Function ” hour display / minute display / power reserve display
‘Appearance’ case: 36.0 x 50.7 mm, height 22.7 mm / material: titanium, polished and frosted / water-resistant depth: 10 meters / 6 anti-reflective sapphire crystal glass, front and top crystal glass outside plating Metal / 18K white gold force crown with lapis lazuli (blue) or agate (orange) for time setting and winding / cover with individual number
‘Dial’ White or orange ‘Texalium’ material, polished EB decals, polished black gold Bugatti ‘Vitesse’ decals, spindle-shaped fluorescent coated hands
‘Bracelet’ Hermes crocodile leather strap, polished titanium folding clasp
Undeniably, the Reverso series is one of the most famous luxury square watches in the world. A female watch lover once mentioned to me that Jaeger-LeCoultre’s ladies’ watches, she only chose Reverso. Because it has two sides, it has a long meaning. In the Reverso family, the No. 1 silk-women’s watch is a very interesting branch of this. This unpredictable product in history, even after spanning more than half a century, is still very fashionable. This year’s SIHH, Jaeger-LeCoultre once again launched a number of women’s watches with a silk chain, the red model is particularly stunning, model: 3268560.
The No. 1 women’s silk chain watch has a case size of 32.5 mm * 16.3 mm and a thickness of 7.6 mm. From the perspective of women’s watches, this is really a very Dressy size, not too small, very pleasing, And it is a long design, which is different from the previous round and square, more casual and casual, very embellished with a touch of red romantic taste.
The No. 1 women’s silk watch is not the first time this year. In 2016, Jaeger-LeCoultre has launched a number of women’s watches, and they are still engraved models to celebrate the 85th anniversary of the Reverso series. This year, there is no doubt that it is the continuation of Reverso’s 85th anniversary celebration. With the beautiful color scheme of modern women’s aesthetics, it is to create a brand-new women’s silk watch (in addition to this model, there are blue and gold) The new model continues the small structure of the No. 1 women’s watch, as well as the reversing characteristics unique to Reverso.
Why is it called a silk chain? This is a very representative design solution in history. In the first half of the last century, ladies’ watches appeared with this kind of silk chain design. This chain-like structure allows the watch to be easily worn in the hand. On, and has continued, even after the 1970s, there are still women’s watches using such a chain. Early silk chains were mostly woven chains used in jewelry stores, while Jaeger-LeCoultre’s new No. 1 silk chain women’s watches used leather straps and were more comfortable and comfortable to wear.
From a Reverso female watch in Jaeger-LeCoultre history
The Jaeger-LeCoultre silk-lined women’s watch was designed from 1931’s red dial for women, but it actually dates back to the Duoplan movement watch of 1925. At that time, This small movement, many brands produce very similar small women’s watches, their movements are provided by Jaeger-LeCoultre, the only difference from this Jaeger-LeCoultre watch is that these square watches at that time did not have Flip function.
The new Jaeger-LeCoultre Reso series No. 1 women’s silk chain watch, equipped with a 657 quartz movement, can achieve more accurate timekeeping. As a women’s watch, if there is no special requirement, a quartz movement may be a better choice. It can make the watch more acceptable in price. Women often do not have very strict requirements for machinery. The design sense of the watch Relatively more important, the quartz movement can make the design more free.
Enthusiastic and calm
At both ends of the silk chain, there are two fixed rings. Interestingly, on these two small rings, Jaeger-LeCoultre is especially inlaid with diamonds, and the inadvertent embellishment has a unique charm.
Reversal has always been the most important theme of Reverso. The No. 1 women’s silk chain watch maintains Reverso’s unique ‘double-sided character’. It is enthusiastic and calm.
Thanks to the multiple surface features of Reverso, the inside of the case of the Reverso No. 1 women’s silk chain watch is engraved with radial lines, like a brilliant light, and it also makes women colorful.
Summary: Women’s watches always need to spend more time on the size and design. Women pay more attention to their external expressions, so we see that there are always some surprising clever things about ladies watches. The Jaeger-LeCoultre Reverso No. 1 silk chain women’s watch draws the essence of design from the famous women’s watches in history, with silk chain as the design feature, bringing a unique viewing and wearing experience....
Athletes and watchmaking have many things in common. The focus is on the process, careful and serious attitude, and strive to achieve the best results. This is a new watch developed on the basis of the traditional Ulysse Nardin (Athens), automatic winding movement, 42-hour power reserve display, small seconds, date display. The use of a complex vulcanization process gives it a black rubber coating, giving a comfortable feel, and the stainless steel case is specially treated.
The blue scale represents our rich marine history, creating a legendary marine timer. The blue reminds Yevgeny Prushenko of the successful and glorious champion, while gold symbolizes his countless victories and dozens of gold medals.
Ulysse Nardin Plushenko Limited Edition Watch
Equipped with unidirectional rotating bezel and threaded crown, water-resistant to 200 meters, exclusive ceramic folding buckle, rubber strap. Limited edition of 250 models.
Ulysse Nardin Plushenko Limited Edition Watch
At last year’s Geneva watch fair SIHH, Lange launched the SAXONIA THIN ultra-thin watch. This watch with a thickness of 5.9 mm and a movement thickness of only 2.9 mm refreshes the ultra-thin of the Saxony series recording. At the time, this exquisite ultra-thin watch was only available in rose gold, but at the 2012 SIHH, Lange added a platinum style to this watch.
The case diameter of SAXONIA THIN is 40 mm, which is very delicate and elegant. The silver-white dial made of solid silver is equipped with slender hour and minute hands, plus twelve exquisite rod-shaped hour markers, fully showing a minimalist style, and has strong German characteristics.
The Lange-made manual-winding movement L093.1 makes the watch’s lines more delicate. The dimensions of this movement are 28mm / 2.9mm. This is the thinnest movement made by Lange, consisting of 167 parts and 21 stones. With 72-hour power reserve function. With the balance spring developed by Lange, the vibration frequency of the shock-proof screw balance is maintained at 21600vph / 3Hz. The sun-patterned gear adorned with the winding wheel train, and three gold sleeves fixed by heated blue steel screws, also protrude on the splint, adding an elegance to the movement.
As always, this movement inherits every Lange’s traditional quality mark. It includes various parts mounted on the bottom of the 3/4 splint, and these parts are carefully modified by hand. The splint is made of untreated German silver and decorated with Glashütte diamonds. As early as 1864, Ferdinando & Middot; Adolf & Middot; Lange Ferdinand A. Lange created this splint, its shape can effectively stabilize the movement of the movement, while allowing the wearer to clearly see the hand-carved pendulum inside Wheel splint and pointerless oscillator.
Thursday, May 7, Barcelona. Tonight, Swiss watch brand TAG Heuer breathes new life into one of the most immortal legends in motorsports — the great Elton Senna made a stunning holographic appearance at a starry launch in the heart of Barcelona .
This event is to commemorate the 30th anniversary of the cooperation between this Swiss brand and McLaren. The event took place in Teatre Principal, Barcelona’s oldest theater. McLaren-Honda team drivers, two-time world champion Fernando Alonso, and Elton’s niece Bianca Senna attended the event.
Amazing moment! The Senna image is magical and lifelike. Elton’s holographic image reproduces the image of the Brazilian driver in a classic racing suit with a helmet in his arms. ‘Elton’ first took a look at his watch, and then told the audience through pre-recorded audio: ‘I just love racing. I just love to beat others. Many times, I even love to beat myself.’ ‘When you When you are under tremendous pressure, you have to be both courageous and strategic, so that you can get the best results. And most importantly, you need to know very clearly when to be brave and when to adopt strategies. ‘ ‘To win, you need both qualities.’
Spanish champion Fernando Alonso stepped onto the stage and came to Elton’s side. He watched the legendary Brazilian driver and described his growth experience. Fernando also expressed that he drove Senna’s most iconic and successful car at the Circuit de Barcelona-Catalunya earlier this year — McLaren-Honda MP4 / 4 in 1988 rounded his childhood dreams Feeling.
Fernando said: ‘I grew up watching the Elton race. He is my idol. I still clearly remember the scene of the iconic McLaren red and white car dominating the field in the 1980s and 1990s. This is One of my earliest memories of a Formula 1 car inspired my dream of becoming a racer. It was so moving to be able to drive an Elton; and the chassis of this car was his first world victory Used during the championship, this is the most classic and successful car in F1 history-it’s incredible. Thank you TAG Heuer for making this unforgettable experience of my life. ‘
Fernando’s situation while driving the MP4 / 4 was made into a promotional video that was shown to the audience at the event. The short film includes scenes of his game against teammate Jenson Button. Jenson drove the McLaren MP4-30 this year, and it was this car that brought McLaren, Honda and TAG Heuer together for the first time in 25 years.