One is a well-known watch brand in Xinjiang, which is constantly expanding the field of watches, and the other is a ‘miracle on ice’ that constantly breaks records. In August 2019, Citizen (China) Watch & Clock Co., Ltd. announced that the world-famous figure skater Hanyu Kuzumi (belonging to ANA) has officially become the spokesperson for the Citizen brand in Mainland China and Hong Kong and Macao. Mr. Sumikawa Ryufu, Chairman and General Manager of Citizen (China) Watch Co., Ltd. came to the scene to sign a contract with Hanyu.
Signing scene, Sumikawa Ryufu and Hanyu tied
Since 1982, Citizen has sponsored the International Skating Union (ISU) for 37 consecutive years. Figure skating is a sport that combines technology and beauty. As a professional integrated watch manufacturer, Citizen always adheres to the product development concept of ‘fusion of technology and beauty’ and is committed to bringing watch products that integrate innovative technology and exquisite design to people around the world. The signing of Yu Han’s knot is also another important step in Citizen’s deep skating. Mr. Sumikawa Ryufu, Chairman and General Manager of Citizen (China) Watch & Clock Co., Ltd. believes: ‘The superb skills and constant self-challenge demonstrated by Hanyu Knots in figure skating sports bring real beauty and emotion to everyone. This will be the best image of the Citizen brand concept. ‘
Sumikawa Ryufu and Hanyu show off Citizen Eco-Drive watch
Hanyu Yuxiu also said: ‘Citizen is a respectable 100-year-old watch brand and I am honored to be the spokesperson for Citizen’s mainland China and Hong Kong and Macao.’ Hanyu Yuxiu is one of the world’s top men’s singles for figure skating. Men’s singles skating champion of figure skating for two consecutive Winter Olympic Games. It also has extensive influence and a huge fan base in China, and is known as ‘the noble son on ice’ and ‘miracle on ice’.
Hanyu knotted wearing Citizen Super Sky Eagle series watch CB0152-16A
In recent years, the popularity of figure skating has gradually increased in China. With the approach of the 2022 Winter Olympics, figure skating has also shown a strong development momentum. Citizen has always attached importance to the common development with Chinese society, worked hard to carry out business activities that can contribute to the local society, and always adhered to its social responsibility as a corporate citizen. In Citizen’s view, sports competitions bring together many outstanding athletes. Whether it is sponsoring events or choosing athletes to become brand spokespersons, it is an important part of Citizen’s support for these breakthrough athletes.
‘Whoever it is, no matter what the achievements are, we always believe that the future is still possible to make the world a better place, and this is the beginning.’ This is the Citizen’s brand concept of BetterStartsNow and sports athletes. Perseverance. The cooperation of Citizen and Hanyu will jointly promote figure skating and let more Chinese ice sports enthusiasts feel the feast of ‘technology and beauty’.