Jacques Dross Boutique Shines In Xintiandi

On July 5, 2012, Jaquet Droz, a well-known Swiss watch brand with nearly 300 years of history, unveiled its first boutique in mainland China in Xintiandi, one of Shanghai’s fashion landmarks. Here, the world’s top watch brands are gradually becoming commercial districts that are comparable to the two Shanghai watch shops on Nanjing West Road and Huaihai Road, but they also show their unique urbanization. The hard-to-find old Shanghai Nongtang style and Shikumen building are engraved with deep historical imprints. The strong nostalgic atmosphere and the ancient watch brand of Jacques de Roux are still blooming today. There are several secret reasons. ,

  The elegant and unique decoration design in the boutique shows customers the innovative spirit and aesthetic concept of Jaquet-Dro. The calm and elegant black interior wall scrolls show the brand’s unique crafts such as micro-painted enamel, big fire enamel dial and various rare ore processing, bringing the brand’s ancient and mysterious skills to life. In addition to the eye-catching new products displayed in the boutiques, some of the limited edition models that have never been sold in mainland China are more eye-catching. This is also the surprise that Xintiandi Boutique has brought to everyone as the first boutique in mainland China.
  Today, Jacques Dro has used the quirky art that once touched the Chinese emperor, so that the brand is once again full of surging vitality, rhythm and desire. In the boutique, customers can leisurely enjoy and try on the Jacques Dro series products, feel the unique charm of the brand culture, and enjoy unique and exclusive services. Many wonderful experiences are waiting for you.

  On the opening day, I was fortunate to have invited Ms. Chen Suzhen, President of Swatch Group China, Ms. Liu Mengjie, General Manager of Shui On Land Development Co., Ltd., Mr. Marc Aellen, Global Sales Director of Jacques Dro, and Mr. Lu Xingwei, Vice President of Jacques Dro China. Qiqi waved the golden scissors to announce the official opening of Jacques Dross Shanghai Xintiandi boutique. Two lively awake lions, with wonderful and festive performances, congratulated Jacques Delo’s Shanghai boutique for its magnificent business and grand development. With warm applause, the guests present celebrated a new page in the history of Jacques Dro. Afterwards, the guests in the boutiques full of brand characteristics enjoyed the ‘Eternal-Heritage of the Time’ philosophy of Jacques de Lo watch, experiencing the brand in accordance with the concept of respect for tradition and challenge modern technology, unremitting efforts to reinterpret luxury, Turn every moment into a unique moment and the spirit of creating an eternal legend. Petite Heure Minute Paillonnée J005033241
Bordeaux red
Grand Fire ‘Grande Feu’
Paillonnée enamel dial
18K Red Gold Case
Self-winding movement
68-hour power reserve
43 mm diameter
Limited edition of 8 pieces
Suggested retail price: 359,000RMB Grande Seconde Circled J014013271
Emerald dial, white mother-of-pearl dial
18K red gold case and diamond dial
Self-winding movement
68-hour power reserve
39 mm diameter
Limited edition of 1
Suggested Retail Price: 275,000 RMBThe Time Zones Circled J015139270
Seaweed fossil dial, white mother-of-pearl dial
Pt950 platinum case and inner ring
Self-winding movement
68-hour power reserve
Off-centre hour and minute dial with small seconds at 6 o’clock
Central second time zone display, 24-hour indicator at 9 o’clock
Date window at 3 o’clock
43 mm diameter
Limited edition of 1
Suggested retail price: 392,000 RMB