TAG Heuer is always committed to providing customers with an excellent shopping experience with its inherent pioneering spirit. TAG Heuer continues to open new stores, expand brand influence, and convey the pioneering spirit of #DontCrackUnderPressure under pressure.

   On Wednesday, November 22, Tag Heuer proudly unveiled its new flagship store. The store is located on Oxford Street, one of the world’s most famous shopping streets. Over 300 watches are displayed in the store, including various models of the Connected Modular 45 smart watch. product.

   The new flagship store covers an area of ​​75 square meters and adopts modern design. Tradition and innovation coexist harmoniously with the Tag Heuer world covering the four areas of sports, lifestyle, art & music, and heritage. The interior is light gray and dark gray, and is decorated with smooth and perforated materials. The Tag Heuer Triangle Shield logo runs through the store’s exterior and display counters. The outer wall of the flagship store is decorated with a movement pattern, exposing the subtle mechanism of the watch movement, and the red embellishment reminds of the deep connection between the brand and the racing world.

   The flagship store warmly welcomes customers to explore the world of Tag Heuer and discover the brand’s exclusive collections, including special edition watches and Heuer 02 tourbillon chronograph.