On March 9, 2016, the Japanese Casio brand held a grand conference with the theme of ‘SHOCK THE WORLD’ at the famous ‘Shanghai Stadium’ located in Shanghai, and released a new Casio G-SHOCK series product. In the evening, a concert of appreciation was held with many stars including Jay Chou, Jay Pan and CUG Pan. Casio G-SHOCK series products came out more than 30 years ago and have been known for their ruggedness and unique shock-resistant technology and stylish design.
The scale of this conference is huge. The address is selected in the Shanghai Stadium. It can accommodate 8000-10,000 people. It can be seen that Casio attaches great importance to this event. Faye Wong, Nicholas Tse, and beyond band have performed here meeting.
‘SHOCK THE WORLD’ is one of the brand activities of Casio G-SHOCK. It mainly brings together different elements such as sports, fashion and music. It is a major event for G-SHOCK Fans exchange gathering. This theme event was launched around the world. The location is Tokyo, Japan, and has since been to fashion cities such as Berlin, Germany, Paris, France, and New York.
Located at the entrance of the exhibition hall is a special Casio new product and classic product display area.
Shock release G-SHOCK X Jay Chou MRJ ‘SHOCK THE WORLD’ limited set.
The signature models of Jay Chou’s personal brand MRJ and G-SHOCK launched at this event are of course another eye-catching protagonist of ‘SHOCK THE WORLD’ Shanghai Station. Jay Chou’s achievements in the field of music since his debut are obvious to all. Like G-SHOCK, they are professional representatives in their respective fields and can be called Masters. There are two signature models released jointly by MR J and G-SHOCK. It has two models of GWG-100GB and GA-110GB. It is based on a MASTER OF G and a popular model, which is suitable for more people. Choosing the ever-acclaimed black gold color scheme, the limited edition of Jay Chou specially engraved the ‘MRJ’ unique back shell logo on the back of the watch, while designing the box with the theme of MRJ’s Unicorn Logo and SHOCK THE WORLD as the theme, showing Jay Chou Music and G-SHOCK watches cross the border.
Casio G-SHOCK Sea Strong GWN-1000B-1B.
Casio G-SHOCK Sea Strong GWN-1000B-1A.
The newly released FROGMAN GWF-D1000 retains all the classic elements of the previous FROGMAN and is equipped with a triple sensor for the first time, which can measure orientation, water temperature and water depth. In addition, the watch also has a variety of functions required by professionals, such as tide information function, dive time and minimum water temperature and other memory functions, as well as rapid upward alarm function.
Casio Computer Co., Ltd.’s executive director Ito Shigeori said at the scene that G-SHOCK has been adhering to the development philosophy of ‘pursuing toughness’, developing structures and functions that can cope with various harsh environments, and continuously evolving. At the same time, it expatiates the R & D attitude of Casio companies from ‘0 → 1’ and the business philosophy of ‘creation and contribution’.
Toru Tanaka, General Manager of Casio (China) Trading Co., Ltd. introduced the performance of G-SHOCK in the Chinese market and the world’s largest G-SHOCK STORE located in Shanghai
After the press conference, there will be a G-SHOCK SHOCK THE WORLD TOUR concert in the evening, and finally came to Shanghai again on an unprecedented scale. Together with the Asian kings Jay Chou, Pan Weibai, CUG and other stars, world extreme sports masters, outdoor professionals , Trend opinion leaders, media people, G-SHOCK fans, more than 8,000 people SHOCK THE WOLRD, shocked Shanghai! Shows the brilliance and vitality of G-SHOCK’s multiculturalism.
Summary: On the day of the event, Casio also invited global traveller Gu Yue, unpowered sailing coach Gao Mingming, and winged flight athlete Xu Kai, TEAM G-SHOCK member BMX flatland fancy world champion Ino Yohei, and the first Chinese streetball Wu You and snowboarder Liuli, KOL from different fields came to the scene to share the story with G-SHOCK. Casio watches are a lot of post-80s and post-90s youth conferences. Many people’s first watches are Casio and G-SHOCK represents Casio’s high-end sports watches. It has also been loved by many people. The newly released G-SHOCK series products Starting from 1990, the average technology and design style of Casio is believed to open a wider market.