Month: November 2010

Wempe’s Legendary Experience

Wempe, with a history of 136 years, is one of the oldest family businesses in Germany. From the original one-person store to a company with about 700 employees today; from the small watch store of the year to 32 branches today in Germany, Europe, New York and Beijing. From individual second-hand watch merchants to the largest and highest-selling watches and jewellers in the European Union today, with their own jewelry brands (Wempe) and watch brands (Wempe Chronometerwerke Glashütte i / SA and Wempe Zeitmeister Glashütte i / SA) It also became the European retailer with the largest watch factory. What is the secret of Wempe’s success? The secret lies in a century-old corporate culture: every employee sees himself as the spokesperson for the Wempe brand, with customer satisfaction as the highest goal. From the first day, the three corporate culture elements of first-class quality, high-end brand and continuation of tradition have been deeply imprinted in the hearts of every ‘Wempe’.

First generation founder: Gerhard Diedrich Wilhelm Wempe: Pioneer in family business
   On May 5, 1878, the ordinary watchmaker Gerhard Diedrich Wilhelm Wempe opened his first shop in Elsfleth on the Weser with his 80 mark as the starting capital. This small watch The store is located in the home of Aunt Caroline. As a result, Elsfleet’s first watch shop was launched. Mr Wempe, who started as a second-hand watch trader, had his initial success.
   In order to establish the brand logo of the family business, Gerhard immediately reinvested the profits, and he spent a lot of time and energy on designing and building the windows of the watch shop. His efforts paid off, and the shop window attracted a large number of customers, and other local stores are second to none. He established the business philosophy of ‘first-class quality, wide variety, providing customers with the greatest convenience’, which enabled the company to survive the difficult crisis in the following decades.
   To expand the store’s premium range, he traveled to Switzerland with her twelve-year-old son Herbert. He established contacts with Swiss watchmakers and helped fuel the company’s future development. The addition of Swiss high-end watches and clocks immediately promoted the development of the business.
   In 1907, another landmark event occurred: Gerhard entered the Hanseatic city of Hamburg and opened a branch on Schulteblatt. In big cities, Gerhard’s business philosophy has not changed. In the first year of opening, the turnover reached 100,000 marks. Success did not make him proud and complacent, he was still as diligent and thrifty as when he initially operated in a remote area. He invested his operating profit in the development of the company as always. As Hamburg’s first watch and jeweller, he established a small branch network. In 1914, Wempe increased its number of branches in Hamburg by four. He wanted to have branches in every area of ​​Hamburg, but the outbreak of World War I defeated his plans.
   In 1921, Gerhard Dietrich Wilhelm Wempe, 64, died. As a pioneer of German watch and jeweller, he laid a solid foundation for the great Wempe company. In addition, he began to train Herbert Wempe early on to familiarize himself with the business and succeed in succession.
Second-generation successor: Herbert Wempe begins the era of observatory watches
   Herbert Wempe started running the family business at the age of 31. He inherited his father’s business philosophy and decisively invested funds into the future development of the company. He standardized all the stores and unified the interior and exterior design of the stores. This is today’s ‘corporate image’, and in the 1920s it was undoubtedly a completely new concept. The unified storefront allows customers to always recognize Wempe. This change, together with the customer’s feeling of being at home in the store, has formed the corporate logo of Wempe.
   Another iconic event by Herbert Wempe was the expansion of customer service. As a result, Wempe began repairing various watches, including well-known Swiss brands.
   The move was a success: in 1929, Wempe had sales of 3 million marks. As the global economic crisis swept Germany, companies alone survived this severe economic downturn on their own financial resources.
   In 1938, the company made another major investment. Wempe bought the Hamburg Observatory Watch Factory Co., Ltd., founded in 1905 from the owners of Hamburg and Bremen, and began producing high-precision marine astronomical clocks under the leadership of famous observatory watchmaker Ferdinand Denker. This laid the foundation for Wempe to successfully create an internationally competitive astronomical clock, and the company began to train highly qualified watchmakers.
   Soon after, Herbert Wempe and Otto Lange began a fruitful collaboration in Glashütte-the latter was the grandson of the well-known Saxony watch industry founder Ferdinand Adolph Lange. The two co-founded the ‘Glasutti Observatory’ joint trade union, with the goal of establishing a research and training center for young watchmakers and the establishment of a watchmaking precision adjustment institute.
   Unfortunately, the war once again sapped plans. In 1939, Wempe was taken over by the National Naval and Air Force Department and lost its right to self-decision.
   In 1945, Hamburg was in ruins, and all Wempe branches were destroyed. Her eldest son, Herbert Wempe jr., Who was originally designated to stay in business, failed to survive the war. At the beginning of the difficult reconstruction phase, the younger son, Hellmut Wempe, only 13 years old, also assumed responsibility. In 1950, at the age of 18, he entered the business.
The third-generation successor: Hellmut Wempe on the international stage
   After the war, the enterprise was successfully rebuilt. Hellmut Wempe’s first branch is directly located in Hamburg’s Bamback district. By the early 1960s, Wempe had firmly seized the historic opportunity of the German economic miracle and rebuilt ten stores.
   In 1963, Herbert Wempe died and Hellmut took over the business. Hellmut is also development-oriented and more daring than his father. He will take a step forward in Hamburg and open a branch in Lubeck. In 1967, Wempe entered Bremen. A year later, Wempe stores opened in Berlin, Hanover, Frankfurt, Cologne, the Virginstrasse in Hamburg, Stuttgart and Munich. In 1979, corporate branches were located in more than ten cities.
   In 1980, Wempe opened its first foreign branch in New York. When choosing the site, Mr. Hellmut Wempe upheld the idea of ​​’only considering the most prosperous location’ of the former owner, and chose Fifth Avenue in Manhattan. After running in the first few years, Wempe finally established a foothold in this American metropolis. Encouraged by this success, Wempe began to make inroads in Paris, Vienna, London and Madrid. As a result, Hellmut Wempe successfully transformed Wempe from a local family business into an international company.
   In the early 1980s, daughter Kim-Eva Wempe entered the company. As a result, the company ushered in the fourth generation of the head of the family.
The fourth generation heir: Kim-Eva Wempe leads the way
   Kim-Eva Wempe studied business management. As a businessman, she inherited her grandfather’s love for watches and jewelry. Through several strategic initiatives, she has introduced the company into a new development track, laying the foundation stone for the continued growth of the company.
   On May 5, 2003, the 125th anniversary of the establishment of the company, Kim-Eva Wempe officially took over the company from his father Hellmut. In 2005, she acquired the then-defunct Glashütte Observatory, completing her grandfather’s grand plan. The observatory was subsequently rebuilt at her initiative. Today’s observatory is a perfect combination of science and watchmaker craftsmanship, a training base for young watchmakers and the birthplace of new ideas.
   Since 2006, the Observatory Watch Factory has begun manufacturing ‘Wempe Chronometerwerke Glashütte i / SA’ and ‘Wempe Zeitmeister Glashütte i / SA’ series watches, and has been tested and certified by the first German Observatory Watch Testing Center directly under Wempe. As the largest watch factory owned by a European retailer, the Observatory Watch Factory also repairs and maintains all major brand timepiece products. Wempe watches quickly became successful. In 2011, the watchmaking factory expanded again, which doubled the company’s output and service capacity.
   In just a few years, Kim-Eva Wempe has transformed the Wempe family business from a precision watch and jewelry retailer into a well-known brand with independent innovations.
   In 2013, the first Wempe branch in Asia was opened. The store is located in the bustling shopping area of ​​Parkview Green in the center of Beijing. The full-experience shopping area covering nearly 600 square meters can provide guests with the most professional technology and the most comprehensive services. . Like all Wempe stores worldwide, a large, fully-equipped watchmaker’s workshop is located in the service area to provide WEMPE’s most expensive Chinese customers with high-quality after-sales service.
   As the fourth generation of the company, Ms. Kim-Eva Wempe has always emphasized that ‘we are laying the foundation for future success. Even after the company was founded 136 years ago, we are still growing and paving the way for the next generation.’


Introduction To Zenith’s Flagship Happy Watch

Zenith’s flagship happy watch combines the most rigorous watchmaking tradition with contemporary bold creativity in an enchanting way. The newest watch, which penetrates the mystery of timepieces, presents the legendary movement with a happy dial of 36,000 vibrations per hour. Happy design not only lies in the mysterious charm it radiates, but also the curiosity it inspires. To be sure, the flagship happy watch is a wonderful workmanship, a timepiece that condenses 100% technology and 100% passion.

EL PRIMERO flagship happy power reserve watch
 The flagship happy watch is the most fascinating. The design of the happy dial can be described as a great idea of ​​Zenith to show the perfectly synchronized movement of the movement and the gear structure recognized as the ‘world’s best mass-produced movement’ because of its high-quality and reliable timing performance. charm. The mystery is that compared to other movements on the market, this movement vibrates a quarter faster than it does. The frequency of other movements is 8 times per second, while El Primero movement is up to 10 times. The happy dial design is not only exquisite, but also overcomes a major technical problem: to make the adjustment mechanism clear, the happy position is set at 10 o’clock on the edge of the movement.

EL PRIMERO flagship happy power reserve watch
Great watchmaking tradition
 The watch exhibits a great watchmaking tradition: the column wheel timing mechanism; the power reserve display; the rhodium-plated plate; the bridge plate is decorated with perlage and chamfers; the pendulum, the lever and the transmission rod are decorated with lines; The heavy metal oscillating weight is decorated with ‘C & ocirc; tes de Gen & egrave; ve & rdquo; engraving decoration; hollow star shape logo; speedometer scale on the outer edge of the bezel, reminiscent of the chronograph used in early racing. The details are so exquisite, why not teach people to be amazed.

EL PRIMERO flagship happy power reserve watch

Beautiful and bold
 The avant-garde design of the flagship happy watch was a great success. Watches are almost the only accessories for men, reflecting identity and individuality. Therefore, when customers choose a product, the appearance of the watch is very important to them. As a watch brand embodying the spirit of high technology, Zenith is designed for connoisseurs who love high-precision watches.

Style selection
 The flagship happy watch model has used the characteristics of the past to the contemporary style, and has exquisite craftsmanship with a history of more than 150 years. There are 4 styles for the Happy Watch: stainless steel case with silver sun dial or black dial; 18K rose gold case or rose gold and stainless steel case with silver sun dial. The hour markers, hours, minutes and hands are rhodium faceted and hand-set with diamonds. The central time hand, the 30-minute dial hand and the power reserve hand are blued. The hands on the dial are carefully hand-hemmed. The flagship happy watch model is the true Zenith ‘Classic’ series.

EL PRIMERO flagship happy power reserve watch

1. Adhere to the characteristics of happy watches: Uncover the mystery of the legendary movement EL PRIMERO


Every Second Witnessing Love Belongs To Your Treasure Qilai

The sweet breath in the air is brewing, and the smell of love is everywhere! On Valentine’s Day which is quietly approaching, there is nothing more than a unique true love token that can convey your deep affection for her / his style. Bucherer selects a special Valentine’s Day watch to make your love unique to her / him.
Bettich Rosegold Women’s Watch

   The brand new Bai Di Shi women’s watch is a perfect interpretation of the attitude of modern women’s life, round and petite design, so that every moment of bloom is surrounded by ‘love’.
   The new rose gold style is also beautiful and changeable. The side of the case has two characteristic designs of hollow waves or bird’s nest. The dial has two designs of bright mother-of-pearl or fine pure white texture. Gold case design with diamond setting available.


   The rose gold bracelet and the case are in one go, beautiful and harmonious. A new realm of elegance in the Bucherer-Bettich rose gold watch.
Maliron PowerReserve Watch


   The Maliron PowerReserve is the first Malilong series to be equipped with a Bucherer-made CFB A1000 self-winding movement. Classic appearance with innovative technology.


   The Mali Long PowerReserve watch has a small circular plate at 3 o’clock, which uses the pointer to display the remaining power level. With the loss of power, the pointer slowly descends along the red area. In addition, the small seconds dial at 6 o’clock and the week display at 9 o’clock have the same layout as the large calendar window at 11 o’clock; the silver dial is divided into two parts, the inner and outer parts, with different shades; all the functional layouts are in light colors. The inner ring range, the darker outer ring is decorated with silver scales, the dial and the rose gold case form a pleasing color tone gradient; the case diameter is 42.5 mm, the thickness is 12.54 mm, the size proportion is just right; it is matched with brown louisiana alligator leather Strap or stainless steel bracelet.
Betsy Queen Rose Gold Collection

Technical specifications
Model: 00.10550.03.75.21
Movement: CFB 1969 self-winding movement, diameter 17.5 mm, thickness 4.8 mm, 25 stones, power reserve 38 hours
Functions: Date, hour, minute, second hand
Case: 18K rose gold, anti-reflective curved sapphire crystal, sapphire crystal back, water-resistant to 30 meters, diameter 26.5 mm, thickness 9.08 mm
Strap: 18K rose gold, 18K rose gold folding clasp
Other models: 00.10551.03.75.31, set with 38 TW vvs diamonds (0.5 ct)
Maliron PowerReserve Watch

Technical specifications
Model: 00.10912.03.13.01
Movement: Homemade CFB A1011 self-winding movement, diameter 32 mm, thickness 6.3 mm, 33 stones, power reserve 55 hours
Function: Power reserve display, large calendar window, day, date, hour, minute, small second hand
Case: 18K rose gold, screw-down crown, detached double-sided anti-reflective sapphire crystal, sapphire crystal back, water-resistant to 50 meters, diameter 42.5 mm, thickness 12.54 mm
Dial: Silver
Strap: Brown louisiana alligator leather strap, stainless steel pin buckle