Month: September 2010

Watch Day: Gravity On The Wrist

Watches have become a fashion in today’s society. It is not only a tool for us to confirm time. It is also a grace, an elegance, and an important ornament. Watches with different characteristics and styles show personality and charm. The ‘Watch Day’ theme event held on July 31 last year made the audience ‘seeing is believing’ Glashütte, Lange, Jacques Dro, Breitling, Radar, Le Méridien, Longines, Bucherer, Plum Blossom, 20 top watches from international brands such as Innag.
On July 31 last year, the second watch day theme event hosted by the Beijing News was grandly held in Oriental Plaza. Hengdeli Group, as the world’s largest imported watch operator, has become the chief co-organizer of this event. The theme launched this time-‘gravity on the wrist and expression of living beings’, successfully interpreted the life enjoyment brought by watches and clocks, and aimed to call on more people to wear watches and return to classics. International brands, famous movie stars, and fashion people gather here. The fusion of the two major characteristics of fashion and trend with the charm of the watch shows that the watch has become a fashion in today’s society. It is not only a tool for us to confirm time, but also a grace, an elegance, At the same time, it is also an important accessory. Different characteristics and different styles of watches show personality and charm.

Baucherite clear glass showcase
两 At 2:00 pm on the same day, the long-prepared Beijing Daily Watch Day event was officially launched in Dongfang Xintiandi. More than 200 loyal readers of the Beijing News and customers of Oriental Xintiandi were attracted to the ‘Watch Day’ event site. 20 transparent glass showcases were neatly arranged under the stage in a U shape. Luo, Breitling, Radar, Le Méridien, Longines, Bucherer, Plum, Innag and other top 20 watches. Many enthusiastic readers are also loyal watch enthusiasts. While admiring the expensive watches in the showcase, they also know the watch of interest to the brand commissioner standing on the side of the showcase. Tourbillons, enamel painting, ultra-thin movement, Shaft escapements and other professional terms are all knowledge that can be ‘seeing is believing’ here.

Guests start ‘Watch Day’
At 14:30 in the afternoon, the event officially started. Lu Yue, editor-in-chief of Beijing News, published a watch day declaration. Chang Wei, editor-in-chief of ‘Timepieces’ magazine, introduced the cutting-edge trends in the watch industry to the guests. . With the countdown to the big screen cheering, the watch was adjusted to the time of 16:00 on July 31, 2010, ‘Watch Day’ officially started!

Actor Guo Tao came to support
The famous movie star Guo Tao also came to the scene. The appearance of Guo Tao immediately burst the scene. He showed the watch he wore that day, and shared his own experience in choosing a watch for various occasions.

Men’s and women’s models show Jaquet-Droz watches

Model showcases the single push-button women’s chronograph by Bucherer Marion

Models show Le Méridien Bento series eccentric time watch
With the rhythmic music sounding, 10 male and female models came wearing exquisite watch models. With the host’s explanation and the detailed pictures on the large screens on both sides, more than 20 watches were displayed, and the guests were each other. Attractive watch worn.

Models showcase ladies’ Rado true watch

Male and female models show Breitling sports watches

Model showing Jacques Dro large second hand mother-of-pearl dial ceramic watch
Watches have become a bridge for communication. People who do not know each other can also discuss the appreciation and knowledge of watches. Many guests also made like-minded friends here.


Light And Fast Oris Williams Carbon Fiber Chronograph

Oris launched the brand’s first carbon fiber watch-Oris Williams carbon fiber chronograph. The new watch uses the brand’s patented carbon fiber molding process, full of creativity.

Oris Williams Carbon Fiber Chronograph, the brand’s first carbon fiber case watch

   Oris was inspired by its long-term partner, the Formula 1 Williams team, to create a racing car, and it pioneered a patent for a carbon fiber case.
   Oris has deeply explored the potential of carbon fiber in watch manufacturing, which has significantly improved product performance and production efficiency. The first is independent rigidity and water resistance. Most carbon fiber watches must be equipped with additional components such as metal frames. Oris does not need other parts to ensure the solidity and tightness of the case material. Then it is cost-effective. The post-processing of the traditional carbon fiber case is extremely time-consuming and labor-intensive, and the cost is high. Oris new technology solves this problem and manufactures high-performance products at a more controllable cost.

The carbon fiber case processing technology is the first of Oris

   The carbon fiber sheet is layered into a separate mold and hardened twice at 130 degrees Celsius at 5 atmospheres. The raw material is carbon fiber textile sheet instead of particles to ensure that no gaps will be created between the raw materials during processing to achieve excellent solidity. The middle frame of each case is made by hand.

The middle frame of the case is made of carbon fiber polymer

   The carbon fiber case is formed in one process through this process, without secondary shaping and polishing. The sapphire mirror and titanium alloy back cover can be directly mounted on it, without gaskets or other reinforcement parts. In fact, after the case is integrally formed, the only subsequent processing required is to mill the holes of the crown, buttons and strap.
   Oris’ carbon fiber technology is derived from its 13-year partner F1 Williams. F1 racing car manufacturing materials need to have the ultimate strength-to-weight ratio. The core components of the racing car’s outer frame and steering wheel are made of 2 times the strength of steel, but they weigh only 1/5 of carbon fiber. The case of Oris Williams Carbon Fiber Chronograph is also the same, weighing only 7.2 grams.

Through the titanium alloy back cover, the Oris674 self-winding chronograph movement equipped with the brand’s signature red automatic rotor is precisely operated

   Oris Williams carbon fiber chronograph’s crown, chronograph buttons, bezel and back cover are made of light and strong titanium alloy, polished metal surface, and coated with black DLC (Diamond-Like Carbon) coating. The watch is driven by the Oris674 self-winding chronograph movement modified from ETA7750. It has a 30-minute chronograph, 12-hour chronograph and small seconds display. The chronograph hands and chronograph dial use Williams’s classic blue, making the watch more dynamic.
   Oris Williams carbon fiber chronograph will be available in June 2016, priced at RMB 28,500.
product features

Oris Williams Carbon Fiber Chronograph
Product code: 674 7725 8764, Table diameter: 44.00mm
• Oris674 automatic mechanical movement, timing function, 6 o’clock calendar display
• Carbon fiber case middle frame, 100 meters waterproof
• Titanium alloy crown, chronograph button, bezel, black DLC (diamond-like) coating
• Sapphire mirror, anti-reflective coating on the inside
• Titanium alloy back cover, black DLC coating, glass bottom
• Black dial with digital scales, black hour and minute hands coated with Super-LumiNova®, blue chronograph hands, small white seconds
• Black rubber strap with black DLC titanium buckle
• Suggested retail price: RMB 28,500